Sister Business

The squeezy cheese brand many of us know from childhood, Primula, has applied its tube expertise to soft cheese by bringing out their new Deli range -giving a whole new dimension to adult snacking.

Available in three flavours - Soft Cheese, Soft Cheese with Cracked Black Pepper and Soft Cheese with Smoked Salmon - these are designed for more than just boring crackers, and the possibilities for raising the culinary stakes are only limited by your imagination.

Perfect for creating sophisticated canapés swiftly, simply pipe onto blinis or into scooped out cherry tomatoes or alternatively try them swirled over a warm bagel, stuffed in a hot croissant or melted as a ‘short cut' sauce for pasta, chicken or fish dishes.

For those who prefer simplicity, the Deli range is an ideal accompaniment on wholemeal digestives or hob-nobs topped with fresh fruit for an instant mini cheesecake snack or used as a filling for pitas, wraps, sandwiches and potatoes.

Other ideas could include mixing it with dips for vegetable batons and of course, alongside scrambled eggs as a breakfast accompaniment or as a classic partner for bagels.

Primula's brand new range - which comes in a unique, no fuss, no mess tube with a star shape nozzle for piping and a flip top closure that keeps the cheese fresher for up to 14 days after opening - is now available in Asda and Tesco, and retails at around £1.29, affordable decadence for a tasty treat on the go, a delicious quick fix meal solution or a sophisticated party piece.

For some great Deli Soft Cheese recipe ideas or for further information please visit our website at www.primula.co.uk

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NEW Cadbury BrunchBreaks are the ultimate feel-good treat – just what snackers have been waiting for!  Combining wholesome ingredients with Cadbury’s chocolate, this snack is made for combating those snack attacks!

Perfect for popping in your handbag, lunchbox or in that hidey-hole in the cupboard where no-one else can reach to get their hands on them! 

Cadbury BrunchBreaks are crunchy-baked whole-grain slices topped with wholesome ingredients and then drizzled and half-dipped with  Cadbury chocolate.  Available in two varieties – granola or sunflower seeds – and in packs of six, these individually packed slices are perfect for your lunchbox or handbag to enjoy on-the-go!  Costing approximately £1.79 per pack, Cadbury BrunchBreaks will soon be available from all leading supermarkets.

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Dear SBUK readers,

If you're outside London, here's some news from the Flying Start newsletter that might be of interest - enjoy… Best, Caroline

O2 Awards – We can help you WIN!
If you are thinking about sending an application you have until 1st August to enter at http://o2-business.com/business. Why not send your application to support@flyingstartonline.com  and we will review and provide some hints and tips!!

eMentoring – Get your Business Idea moving
Get the most out of FlyingStartOnline by using our latest service, eMentoring. This provides a page where you and your Mentor/Mentee can create a mentoring schedule, setting actions and dates, sharing documents and messaging each other. We have created two mentoring schedules, one is an Action schedule which is freeform text and the other is a set business planning task list.

Upcoming FS Programmes – Fast Track to Start your Business
•    Sports Business (technology, service or product related) – 8th June
•    General Business (University of Bolton) – 15th June
•    Royal Engineering Academy Programme – 22nd June
•    Rural Enterprise Programme – 29th June

Enterprise Societies – Sustainable Support for YOUR Society
We are providing online FS website, Free Workshops, Business Start-up Funding, Access to University Resources and Staff, FlyingStart Business Start-Up programmes and Funding to run each Society. Contact events@flyingstartonline.com  for more information.

MIT Expertise At London Workshop
Apply now for a two-day workshop, 15th-16th June in London. If you match certain criteria, you could attend free. 'Global Sales Strategies for Ambitious Entrepreneurs' will delivered by MIT Entrepreneurship Center MD Kenneth P Morse and experienced venture capitalist Laura Barker Morse.

One delegate selected for this London workshop could win a a sponsored place on the one-week MIT Entrepreneurship Development Programme in January 2010 in Massachusetts. Email anny@global-sales.org  for more information.

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Dear SBUK readers,

New event details from Prevista just in - if you're interested, please see below - best, Caroline

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Dear SBUK readers,

The Saturday prior to the Bank Holiday, it was panic stations!  My first proper audition to go on a TV cookery programme and I was already panicked.  

My sponge cake was a disaster (because yours truly grabbed hold of the flour without checking it was plain or self-raising and unfortunately, she used plain!) so had to be re-done; the whipping cream for the white chocolate mousse was over-whipped, thanks to a five-second distraction, courtesy of Mummy… so that whipped whipping cream turned into butter and buttermilk; the only thing that went right was the strawberry sauce and compote, made with Pimms!

By the time I got myself ready to go to London Studios in Waterloo, my cake was looking less than desirable.  Having made a second cake, I didn't allow enough time for it to get cold before layering it with said white choc mousse and strawberry compote.  But all the contestants I met and who saw this creation looked at it as though they had their noses pressed by the shop window, imaginary forks and spoons in hand…. 

I did my two sections to camera, after which I had to face the judges and was shaking a leaf.  It was awful; given that I've never done this sort of thing before (I've done TV but usually as someone sitting in the audience ready to give my opinion when that split-second opportunity arises!), I was a bit scared to have my baking scrunitised by women who seemed more at home as ladies who lunch than not….

The only thing that let me down - according to the judges after sampling my "Wimbledon Set-Point Dessert" was the presentation.  They thought the dessert idea was great, they liked the taste of it (thank God…!) and yes, they made a few suggestions: essentially, what this boiled down to was less cake (although admittedly, most people would have been with the cake as it was) and more elegant dessert at the Ritz (which I have to confess, got me thinking)….

The final upshot: well, yours truly wasn't selected to go forward onto the programme, "Britain's Best Dish" but on the strength of actually making the auditions, of course, I'm disappointed about not making the cut but overall I think I've not done too badly - in fact, once I've put the picture up of said dessert, I'm more than happy to take orders for those looking to impress their friends and business associates over afternoon tea!

Best, Caroline

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Dear SBUK readers,

Hot off the press today, here's some details on a forthcoming event on branding (may be useful if you can get past the politics…) - best, Caroline

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Dear SBUK readers,

If you're in the creative industries, Croydon-based and interesting in expanding your network, here's details of a forthcomng event next week… I might even get down there myself if I can pack in everything I need before this event! 

Have a good Bank Holiday weekend - best, Caroline

Make time on thursday for…

Croydon Designers Networking Event!

…meet other creative people/ businesses in Croydon, bring lots of business cards.

Come and join us to share ideas and expand your contacts.

Date:     Thursday 28th May 2009
Time:     6pm
Venue:  Tiger Tiger, Croydon (16 High Street, Croydon, CR0 1GT)

Travel information: http://www.tigertiger-croydon.co.uk/findus/
Contact email: info@croydondesigners.com

Who should come? All Creative businesses, designers, video and film producers, photographers, pr and media people, printers, web designers etc.

RSVP to this notice to reserve your place now [Your Name, Your Company, # people]

Croydon Designers is the network for creative businesses in Croydon.

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Dear SBUK readers,

Here's today's round-up of market research calls - if you're interested, please email respond@focus4people.com direct - thanks, Caroline

EMC - EMC

Group 1: 1-Jun-09 Location: London EC2

Description:
Date: Monday 1st June
Time: Various day time slots
Duration: 1hr
Place: London EC2
Incentive: £40 plus a further £10 if you arrive early

Criteria:
We are looking for people aged 18 plus to take part in a research. Can you please tell us if you are moving into a new home either owned or rented, if so when. Would you be looking for a new broadband or landline supplier when you move. Who is your current supplier for broadband and your landline. Are you married, single, living with someone, do you have children.

Group 2: 29-May-09 Location: London EC2

Description:
Date: Friday 29th May
Time: Various day time slots
Duration: 1hr
Place: London EC2
Incentive: £40 plus a further £10 if you arrive early

Criteria:
We are looking for people aged 18 plus to take part in a research broadband and your landline. Are you married, single, living with someone, or share a house with friend, do you have children. Who is your current broadband and landline provider and are you looking to upgrade your service eg faster broadband, better pricing, or change supplier as better product range.

Group 3: 28-May-09 Location: London EC2

Description:
Date: Thursday 28th June
Time: Various day time slots
Duration: 1hr
Place: London EC2
Incentive: £40 plus a further £10 if you arrive early

Criteria:
We are looking for people aged 18 plus to take part in a research broadband and your landline. Are you married, single, living with someone, or share a house with friend,do you have children. Who are your current broadband and landline, mobile, digital TV providers.

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